The evolution of Calibro: One year on from our rebrand

The choice to rebrand Calibro was no marketing exercise. In fact, it didn’t start as a rebrand at all.

Four years after launching the business, we decided to restructure – bringing the flood risk team out of Infrastructure so they could be recognised in their own right.

This shake-up presented us with the opportunity to step back and get a good look at ourselves as a company. By understanding where we were, we could map out our journey to where we wanted to be.

Where we started

First, we wanted to identify what we were doing well and where we were potentially missing the mark. We felt the best way to do this was getting an outside perspective. So, we commissioned an external marketing executive to undertake client reviews – asking questions that would bring us closer to understanding our true strengths and weaknesses. “Why did you choose Calibro?” “What sets us apart from the competition?”

The resounding answer was – our communication. We break down complex issues and present intricate solutions in easy-to-understand ways. This approach has helped us build trust and form long-lasting relationships with our clients to this day. But we quickly realised that our branding didn’t reflect this.

So, we set out to create a new brand…

One that would embody our values, harness our strengths, and become the foundation for our continued growth as a company.

People

It’s the people at Calibro that make the difference. Together, we’ve built a strong and supportive company culture, and we are always looking for new ways to boost our team’s wellbeing. We knew from the start that this had to be a key part of our rebrand.

 

Quality

We take a lot of pride in the quality of our work. It’s how we continue to win new projects, build trust, and grow as a company. We set the highest standards, always aim to exceed expectations, and take ownership of everything we do.

 

Collaboration

We work closely with our colleagues and clients to come up with creative and commercially viable solutions for unique challenges. This means being open, staying humble and communicating clearly.

 

Honesty

We wanted our new brand to communicate in as straightforward and human a way as we do with clients. That’s why we try to keep the fluff out of our marketing and focus on the facts.

 

It’s the people at Calibro that make the difference. Together, we’ve built a strong and supportive company culture, and we are always looking for new ways to boost our team’s wellbeing. We knew from the start that this had to be a key part of our rebrand.

According to our clients, our communication is what sets us apart. We break down complex issues and present intricate solutions in easy-to-understand ways.

Where we are now

Our brand is now a better representation of who we are as a company, but like us, it’s still growing and evolving.

That said, since the rebrand, we’ve become more confident in who we are and the value we bring to projects. Held accountable by this manifestation of our principles, we don’t shy away from holding true what sets us apart. Because we value personal connections and partnerships, we’ve walked away from profitable jobs that offer purely transactional relationships.

And by bringing these values to life in a brand, we’ve made everyone a part of our journey. Our employees feel that we’re working together towards a shared goal, with shared values. We’ve even painted the words we live by on our office walls. And to prove these aren’t empty promises, we’ve put real positive change in motion. This includes upgrading our systems and processes to better manage workload and support employee wellbeing.

Because we value personal connections and partnerships, we’ve walked away from profitable jobs that offer purely transactional relationships.

This dedication to taking care of our people helped us win ‘Employer of the year’ at the Bristol Property Awards.

And this collective journey has also caught the attention of potential recruits. Since the rebrand, the company has almost doubled in size.

Where we’re going

At Calibro, we see challenges as opportunities – to learn, grow and become better at what we do. When we saw that our branding was missing the mark four years in, we didn’t just choose quick fixes. We took a good look at our company as a whole and made real, lasting change.

This is how we’ll continue to grow. We’ll approach every challenge, every project, every task, with the same level of confidence and creativity. Take the climate emergency, for example – at Calibro, we have exciting niche expertise in measuring transport-related CO2 emissions. This means we can help support net zero targets and position sites that are being promoted through the Local Plan process in a unique and compelling way.

It’s this continual learning and collaboration that drives the quality of our work. We’re committed to doing things differently – creating a positive and collaborative environment that inspires high quality work. After all, at the end of the day, we’re helping to create functional, attractive, desirable places to live, work and play. It should be about people, and for us – it is.