Looking inside and out

How does a new brand link to company culture?

At Calibro we’re committed to giving ourselves the very best chance to flourish in every aspect of our consultancy business; and towards the end of 2020 we started working on a company rebrand.

Of course, a refreshed brand is about more than a new logo, signage, website, etc. We’ve taken the opportunity to look at the way we present ourselves all round, and what we’re like as an employer is a big part of that.

We want our brand to be contemporary, clear, dynamic and forward looking: qualities that are vital to us as employers and, importantly, to our people and prospective employees too. Our brand relaunch strengthens the business as one people can be proud to work for.

Each member of our close-knit team contributes to our projects. It’s our people who make us what we are and move us forward. Therefore, wellbeing and reward are at the heart of what we offer our team.

We love what we do here at Calibro, but that’s not to say we can be complacent about our business environment. We’ve worked together over the years to build a culture that’s supportive, collaborative and highly sociable. Success is shared, and our people are properly recognised for their contribution and achievements.

We’re serious about the wellbeing of our people, and operate monthly one-to-ones with line managers. As well as helping individuals reach their full potential, these sessions provide the time and space to give informal feedback on colleagues and managers alike.

The right environment is about ‘things’, too: our positive, sociable setting includes dedicated social spaces and even a football table and games console.

So, while we’ve been getting some high scores from our clients on the launch of our new brand, it’s the scores we get from our people that are just as important.